Keeping your tattoo moisturized is important! You paid a lot of money for your tattoos… So take care of them. You need to continually moisturize your tattoos in order for them to keep looking good from the start. You can use the tattoo stick on new or old tattoos. Use the Tattoo Lotion Stick to help your fresh tattoo heal. Keep your tattoos vibrant and new by using the stick as a daily moisturizer. Note: For fresh tattoos - Activate stick on healed skin first before applying to new tattoo. Made with Wisconsin Beeswax, Illipe Nut Butter, Mango Butter, Shea Butter, Almond Oil, Apricot Oil, Avocado Oil, Coconut Oil, Jojoba Oil, Rosehip Seed Oil, Vitamin E and Zinc Oxide in small batches to ensure quality control.